Authorized Dealer.
Hoya HMC, these popular filters are renowned for their ability to
minimise reflection at the filter surfaces which reduces flare and
ghosting. The result is an average light transmission of over 97%,
giving sharp contrast and well balanced color.Hoya HMC filters are
recommended for enhancing the performance of today's multicoated lenses.
Light
rays which are reflected by any surface become polarised and polarising
filters are used to select which light rays enter your camara lens. PL
(Linear Polarising) and
PL-CIR (Circular Polarising) filters have the
same effect, but it is important that you choose the correct version for
your camera. They allow you to remove unwanted reflections from
non-metallic surfaces such as water, glass etc.
They also enable
colors to become more saturated and appear clearer, with better
contrast. This effect is often used to increase the contrast and
saturation in blue skies and white clouds. HOYA's polarising filters do
not affect the overall color balance of a shot.
In conditions of
extreme light intensity, such as sunshine on snowy mountains or on the
beach, or when using a camcorder,
ND (Neutral Density) filters are
recommended as essential. Neutral Density filters are often ignored by
photographers, but they have several uses and offer the possibility to
achieve otherwise unachievable results. ND filters appear gray and
reduce the amount of light reaching the film, they have no affect on
color balance.
